Marketing campaigns are most effective when a strong visual message carries seamlessly across multiple channels—television, print, digital, social, and experiential. I specialize in building cohesive, multi-channel campaigns that feel unified, memorable, and emotionally resonant.
My approach blends strategy with storytelling, allowing me to develop everything from social media content and merch capsules to series artwork and large-scale interactive experiences. By designing with the full journey in mind, I create campaign systems that strengthen brand identity, engage audiences across touchpoints, and bring big ideas to life with clarity and impact.
I created this collection to convey this year’s vision for Calvary Church. I was inspired by high fashion brands, simple color palettes, and the rich culture of New Mexico.
Our church is our home and our family. We protect, stand, and fight for our home and our family. Para Mi Familia translates to For My Family and we hope that this fun and expressive collection conveys this message to our church, our city, and the people who will hear the gospel through a garment.
I crafted the entire apparel line as well as helped with art direction for the promotional photography.
Jayne M. Buttner, DDS, MS Dr. Jayne Buttner has been providing quality orthodontic treatment for children, teens and adults in Albuquerque and Rio Rancho, New Mexico for over 20 years. While working at Siarza Social Digital Agency, Dr. Buttner was one of my clients. I redesigned their website, created billboard ads as well as full page printed ads. I also created social media posts that were used for paid advertisements on all platforms.
SOMOS is everything we love about Albuquerque - food, music, art, community and sun for days. Hundreds of local collaborators – including nonprofits and community organizations, technologists and entrepreneurs, artists and designers, musicians and performers, chefs and brewers, business owners and government – band together to present this immersive showcase of the talent, creativity and spirit of Albuquerque. I was the lead designer in creating a strong marketing campaign through email, social and web communications. I also captured footage the day of the event for future promotions