Art direction blends creativity and strategy to create visuals that resonate emotionally and culturally. I specialize in guiding campaigns and brand messaging across industries—jewelry, fashion, lifestyle, and more—ensuring that each visual experience connects with the audience on a personal level.
Through thoughtful visual storytelling, I bring brand identities to life, transforming marketing messages into engaging experiences. From campaign imagery to product visuals, my approach turns ordinary visuals into memorable, impactful work that captures attention, inspires action, and strengthens the brand’s presence across all touchpoints.
JEN Collection declares authentic spirit and style for women of all life experiences. I crafted the brand for this new collection as well as directed all styled and model photography. I was also responsible for all marketing collateral for this new collection.
American West Jewelry is on a journey of our own. A mission to create heirloom pieces that empower women, bonding them across all cultures and down through all generations—grandmother to mother to daughter. Jewelry that will live on in families and create a lore of its own. Jewelry that will be made in New Mexico by a growing studio of new artisans we are training to continue the ancient tradition of our ancestors. Legendary keepsakes from the Land of Enchantment.