A strong brand identity is more than a logo—it’s the visual fingerprint that sets a company apart and communicates its mission, values, and personality. I design cohesive brand systems that include logos, color palettes, typography, and supporting visuals, creating a story that can be shared consistently across every platform. My work ensures that each brand not only stands out but also connects meaningfully with its audience, making every interaction memorable and impactful.
Born and raised in New Mexico, Scruff & Vigor is a lifestyle brand and digital magazine with a sharp, trend-aware perspective on style, culture, politics, music, travel, and everyday life. I designed a logo that captures the brand’s fashion-forward sensibility while using strong typography to convey trust, integrity, and a bold, confident voice. The result is a visual identity that reflects the magazine’s distinctive personality and resonates with its audience.
Roadrunner Bar & Grill is a sports-bar atmosphere with 5-star food, located on the Gene Torres Golf Course in Las Vegas, New Mexico. I led a brand refresh to reflect the energy of their space and their dedication to the community. The refreshed brand kit spans menus, social media content, and unique apparel, creating a cohesive visual identity that captures both their vibrant atmosphere and exceptional service.
EDo is a growing, trendy neighborhood in Albuquerque, blending historic architecture with modern lofts, shops, and restaurants. The district needed a cohesive brand to capture its unique character and heritage.
For this project, I drew inspiration from historic architectural details and the cultural essence of the area to develop a visual identity that feels both timeless and contemporary. The branding process included research, concept development, and design exploration, resulting in a logo, color palette, typography, and supporting visuals that reflect EDo’s personality. The identity was designed to be flexible across signage, marketing materials, and digital platforms, creating a consistent and engaging brand presence for the neighborhood.
Disciple Air was a conceptual airline created to support Calvary Church’s award-winning series, Bible from 30,000 Feet. The branding translated the gospel teachings into a commercial airline concept, using a calm color palette and simple design elements to make the messages approachable and visually clear over a four-week campaign. Distinct typography was used to craft a logo that felt modern, expressive, and aligned with the series’ creative vision.
Located in the Village Shops at Los Ranchos, Café 6855 offers all-day breakfast, brunch, and lunch in a newly revitalized area of North Valley. The rebrand was inspired by the café’s upscale-casual ambiance and the exceptional, fresh-ingredient cuisine prepared by the award-winning Vernon’s Speakeasy culinary team. The color palette reflects the vibrant, natural tones of the ingredients, creating a visual identity that’s fresh, inviting, and aligned with the café’s culinary experience.
